Privacy Policy

Information We Collect

We may collect information that you provide directly when you contact us, request information about equipment, arrange delivery, submit a financing inquiry, request warranty details, schedule a visit, discuss a trade, or communicate with our team.

This information may include:

• Name, email address, telephone number, and mailing address.
• Equipment interests, preferred makes or models, stock numbers, attachments, and purchase timeline.
• Trade details, serial numbers, operating hours, condition, ownership information, liens, and payoff information.
• Delivery destination, ZIP code, site-access details, loading requirements, and transport preferences.
• Financing-related information voluntarily submitted through a form or financing provider.
• Messages, comments, photographs, documents, and other information included in your inquiry.
• Information needed to complete a purchase, ownership transfer, warranty, return-policy, tax, registration, or delivery process.

Information Collected Automatically

When you use our website, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies.

• Internet Protocol address.
• Browser, device, and operating-system information.
• Approximate location derived from an IP address.
• Pages viewed, listings reviewed, links selected, and time spent on the website.
• Referring website, search term, or advertising campaign.
• Unique browser, device, or advertising identifiers.

For more information, review our Cookie Policy.

How We Use Information

We may use collected information to:

• Respond to questions and equipment inquiries.
• Provide pricing, availability, specifications, operating-hour, condition, warranty, return-policy, and delivery information.
• Coordinate appointments, equipment inspections, transportation, paperwork, ownership transfers, tax documents, and registration where applicable.
• Evaluate trade information and prepare estimated offers.
• Process or follow up on financing and purchase requests.
• Provide warranty, return, delivery, and post-sale support.
• Improve our website, inventory presentation, search tools, and customer experience.
• Measure website traffic, inquiries, and advertising performance.
• Detect fraud, spam, misuse, inaccurate equipment information, or security threats.
• Comply with legal, regulatory, tax, ownership, lien, warranty, safety, and recordkeeping obligations.

Communications

When you submit your contact information, we may respond by telephone, email, or text message regarding your inquiry, requested equipment, trade, financing, delivery, appointment, return-policy eligibility, warranty, or transaction.

Message and data rates may apply to text communications. You may ask us to stop non-essential marketing messages at any time. Transactional and service-related communications may still be sent when necessary to complete or support your request.

How We Share Information

We do not sell your personal information. We may share information only when reasonably necessary with service providers or parties supporting your request or our business operations.

These parties may include:

• Equipment transport, loading, delivery, and logistics providers.
• Repair facilities, inspection services, warranty administrators, and service-contract providers.
• Manufacturers, authorized dealerships, and parts or service providers when needed to confirm coverage or complete approved work.
• Financing providers, banks, lenders, and payment processors.
• Title, lien, ownership, tax, registration, and documentation service providers.
• Website hosting, analytics, advertising, security, email, and form-service providers.
• Professional advisers, insurers, auditors, accountants, or legal representatives.
• Government agencies or law-enforcement authorities when required by law.

Financing Information

Financing inquiries may involve personal, business, and financial information. Depending on the form, lender, or financing platform used, this information may be submitted directly to a third-party financing provider rather than stored by our website.

Any financing provider will process information according to its own privacy policy, terms, eligibility requirements, credit procedures, and legal obligations.

Trade and Equipment Information

When you request a trade evaluation, we may collect information about the machine, including year, make, model, serial number, operating hours, condition, attachments, maintenance history, photographs, ownership documents, lien information, and payoff details.

We use this information to evaluate the equipment, verify ownership or lien status, prepare an estimated offer, identify transport requirements, and determine whether the equipment can be accepted.

Warranty and Return-Policy Information

When you request warranty service or a qualifying return, we may collect purchase documents, operating-hour readings, photographs, service records, diagnostic reports, repair estimates, transport records, and communications related to the equipment’s condition or use.

This information may be shared with repair facilities, warranty administrators, manufacturers, carriers, insurers, or other parties reasonably necessary to evaluate coverage, arrange transport, inspect the equipment, or process a claim or return.

Advertising and Analytics

We may use analytics and advertising services to understand website activity, measure inquiries, and evaluate campaign performance. These services may use cookies, pixels, or similar technologies to collect device, browser, traffic, and interaction information.

Advertising and analytics providers control their own technologies and process information under their own privacy policies.

Data Retention

We retain information for as long as reasonably necessary to respond to inquiries, evaluate trades, complete transactions, provide warranty, return-policy, or delivery support, maintain business records, resolve disputes, prevent fraud, and meet legal obligations.

Retention periods may vary depending on the type of information, the equipment involved, the nature of the transaction, warranty or return-policy timelines, and applicable legal requirements.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, email system, form provider, or internet transmission can be guaranteed completely secure. Avoid sending highly sensitive financial, identification, banking, or account information through ordinary email or unencrypted website messages unless specifically requested through a secure process.

Your Choices

You may contact us to request access to, correction of, or deletion of personal information we maintain about you, subject to applicable law and legal, transaction, warranty, safety, fraud-prevention, and business-record requirements.

You may also:

• Ask us to stop non-essential marketing communications.
• Adjust cookie settings through your browser or available website controls.
• Limit advertising tracking through browser, device, or platform settings.
• Decline to provide optional information, although this may limit our ability to provide an estimate, complete a transaction, arrange delivery, or verify warranty or return eligibility.

Children’s Privacy

Our website and equipment services are intended for adults and businesses. We do not knowingly collect personal information from children under 13. If we learn that such information has been submitted, we will take reasonable steps to delete it.

External Links and Services

Our website may link to third-party websites, lenders, manufacturers, warranty administrators, maps, reviews, social-media platforms, carriers, or service providers. We are not responsible for the privacy practices, security, availability, or content of those third parties.

Changes to This Policy

We may update this Privacy Policy when our website, inventory, services, technology, business practices, or legal obligations change. The effective date shown at the top of this page indicates when the policy was most recently updated.